Job Title: Senior Manager, Channel & Regional Marketing Operations
Department: Marketing and StrategyLocation: Lagos
Employment Status: Permanent
Reporting To: Chief Marketing officer
Job Description:
- Develop marketing and communication strategy and planning;
- Liaise with the sales team to identify key customer segments and develop a marketing communication plan that will support sales targets.
- Manage a brand tracking programme that reports back on the image and reputation of MTN and provide timely and relevant feedback to enable the refinement and development of the channel marketing plans;
- Define and implement communication strategies that will support a differentiated MTN brand and segment position that sets the organisation apart from the competition;
- Identify the most effective channels to communicate MTN Brand and segments in the marketplace.
Identify and implement opportunities to measure the impact of Trade Marketing activities. - Provide information to the customer regarding appropriate policies, procedures and operating practices; as well as competitor activities.
- Build and maintain relationships with customer groups.
- Participate in organization of dealer forums
- Drive brand affinity and localizing of the MTN brand at the Regional levels.
- Co-ordinate the presence and relationship of MTNN with stakeholders and policy makers at the Regional levels through the RMMs.
At least12 years work experience which includes:
- 4 years management experience in a service industry and/ or cellular/ telecommunications and/ or operational management
- 4 years marketing experience in a fast moving consumer goods (FCMG) environment,
- 2 years experience in account management
- A first degree preferably in the social sciences Possession of MBA qualification will be an added advantage
- Tool of trade vehicle provided with driver Work is carried out mostly in the field A valid drivers license (Extensive local travel)
- May be required to work extended hours / weekends
- Need to attend Merchandise fairs to identify visibility materials that are unique
Application Deadline
2nd February, 2011
Method of Application
Interested and qualified candidates should apply using the link below: